Niche marketing begins with finding a great product to sell.
When selling a product, a lot of people make the mistake of developing their product first, and then trying to find a market for it. Of course, the process should be reversed. Niche marketing success depends on finding a market first that spends money, then find out what they want and give it to them.
It is certainly easier said than done, but there are a lot of places online where you can do your niche marketing research for free. They’ve done most of the work for you already. You just need to know where to go and what to do to connect all the dots.
Let me show you the process I go through when I’m trying to brainstorm for ideas.
For starters, I’m always aware of trends and current events in the real world. I read several newspapers each day, many magazines, both general and niche-specific, I watch the news, I listen to the radio. Occasionally something that I hear or read will stick with me. I may record my thoughts on my portable voice recorder, jot down some notes, whatever happens to be convenient for me. Sometimes I’ll call my office voice mail and leave myself a message.
But at some point I’ll have several broad ideas to research. I want to look deeper. And I want to make sure there is a good market for them before I even think about creating a product.
So I’ll begin completing the following steps:
The eBay Pulse site is a great place to start looking at sub-niches. What I will do is select the category first then look for profitable sub-niches by then selecting a sub-category. The best chance for success is if I am as specific as possible with my niche selection.
eBay also puts out a PDF report of their hottest categories each month, available at http://pages.ebay.com/sellercentral/hotitems.pdf.
I will continue this training in the next post.